When looking at the issue of TIME Magazine from christmastime in the 1950s, I found it interesting to see the progression from the TIME Magazine of the 1920s towards what the publication resembles today. There was clearly more content in this issue, and while some of the sections it was divided into were strange, it was overall much like a TIME Magazine from today. Unlike the 20s issue, this magazine had a wider variety of layouts, including fonts and pictures. The ads were clearly for older products, however at first glance they did not look too different from those in magazines today. There were several notable similarities between both the 1920s TIME magazine and current issues to that of the 1950s.
The cover of this magazine was a painting of an older woman, with the caption: “Grandma Moses, ‘Christmas is not just one day.’” Unlike the older edition that I read, there was a brief cover story in addition to the picture on the front of the magazine. Found in the Art section, it discusses the works of Anna Moses. Before this section, there were a handful of others similar to TIME magazines of today. The first section was Letters to the Editor, all in reference to a previous issue, and therefore difficult to follow. One group of them was suggestions for TIME’s “Man of the Year,” and they listed several interesting options, as well as humorous comments such as “Who gives a damn?” Following this was a section with National Affairs, mostly discussing the politics of the time. A sidebar on “The Eisenhower Program” outlined the specific measures of the President’s legislative program. In this plan, there were several noticeable details that were a reminder of how long ago this magazine was published. One of the proposed changes to the legislature was an increase in the minimum wage, which was listed as “now 75 cents an hour.” Additionally, there was a remark that “statehood will be proposed for hawaii but not for Alaska.” Because I know the results of the political debates and issues that were going on when this article was published, it is intriguing to read about them as though they were occurring in the present.
A section titled “People” held a handful of easily recognized names, once again providing a concrete sense of the age of this publication. People such as Marilyn Monroe, Bob Hope, Harry Truman, Salvador Dali, and Marlene Dietrich were the focus of these brief paragraphs, which were lighthearted and comical in their content. In both instances that I have read older publications of TIME, it is always surprising to see familiar names mentioned, and to realize that these people who are so famous now were living and making news during this Christmas season some time ago.
Published on December 28th, the periodical has little mention of Christmas, except for in a few advertisements and a chance sentence or two in an article. While the cover is clearly holiday themed, there is little focus on Christmas in the magazine. This seems logical, and is no different than in publications today. While the holiday season is a great time for advertisers, it does not warrant much attention from news sources. The mentions in this particular issue include a greeting from the publisher, a hotel advertisement, the story about Grandma Moses, and a particularly interesting article about a boy named Rodney Brodie. This child, only 27 months old, was the survivor of a surgery that separated him from his siamese twin brother. The two were attached at the skull, and after extensive medical procedures, Rodney was beginning to lead a relatively normal life. This was his first Christmas to experience Santa, and the article detailed his enjoyment of the holidays.
There were various interesting peculiarities in this issue, unusual to me mostly because of it was published nearly sixty years ago. One aspect that I noticed to be quite different was the captions. While there were many more photos in this publication than in the one from the 1920s-and some of them in color-the short captions underneath them often did not make any sense at all to me. Many did not seem to correlate with the picture they followed, and those that did were still strange. Perhaps they were tied in with the articles more than the pictures, and I would have had to read in depth to understand what they were referencing. In any case, they were formatted quite differently than captions are today. While this is a small difference, I found it interesting, and it is only one example of the numerous changes that have been made to the TIME since this publication. On the other hand, the 1950s issue seemed quite familiar, including not only recognizable names of people, but also of companies. Advertisements for Lipton Tea and an article about Lockheed-Martin could easily have been found in an issue of the magazine today, with only slightly altered content.
It is difficult to say whether this magazine was more similar to the issue from the 1920s or one published in present-day. Despite this, it is compelling to look at issues over time, and observe the gradual changes and progressions towards what I am familiar with and what can be seen and purchased today.